The Information Architecture
Every website starts with a wireframe. Our User Experience experts provide the knowledge blueprints for a high-performance website. Improve visitor usability with an intuitive layout.
Design your website from the ground up using wireframes to map out the user personas and create a friendly user experience for your customers. With ‘make sense’ navigation and relevant content, your website will provide a seamless visitors journey for your target audience.
- Defining Your Organization User Overview: A great website user experience starts with knowing who your visitors are. We create an Avatar of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user Avatar personality research is figuring out what your visitors’ objectives are when coming to your website.
- Designing a Wireframe sketch for Your Business: Without constructing a wireframe sketch, designing a professional website for your organization can be a difficult process. Very much like the layout of a brick-and-mortar retailer as you walk through the front entrance, a proper wireframe sketch diagrams page flow is crucial to how your website displays the products or services that the site offers. By prioritizing your products or services for easy accessibility while other less important pages can be deeper in the site’s navigation. A carefully thought out wireframe sketch is not only for the pages on a website, but also for determining the placement of individual elements on a page.
Setting out a step-by-step process on how a user persona Avatar would navigate your website and find the information they’re looking for will provide insights into designing a user friendly website. A user persona that reflects your target audience will give you an understanding of everything you need to know about your visitors, from how to map your wireframes to where to place content for the people it is meant to serve.
- Streamlining Navigation for Your Visitors: An easy flowing, intuitive navigation on your website is comparable to a simple and informative sales pitch that explains who you are, what you have to offer, and how to buy the products or services you are offering. With an organized website structure that has consistent navigation, visitors become comfortable and familiar with exploring your online business, this is the first step towards gaining their trust, bringing them back to the site, and getting them to convert.
Regardless of how many products or services you have to offer, remembering the old saying “less is more” this is doubly so in your navigation structure to keeping users engaged with your business. If their website experience is overwhelming, or offers too many choices to your visitors, they’ll exit your website and go to the competitions website that is easier to browse. Likewise, your navigation shouldn’t be so cluttered that a potential customer can’t find the conversion pages and exits your site before completing the purchase process.
- Structuring Your Content Properly: Having really good content that engages your users is just the first step in getting them to take action and give you the desired results. How you place your content on your website will determine whether visitors can actually see it, and likely to interact with it. Putting your most important content above the fold increases the usability factor substantially and this immediately grabs the attention of your visitors, ensuring they don’t lose interest in your website because they couldn’t find your content.As well, having too much content on a page can overload users, making them uneasy. By sensibly aligning your content with the rest of the key items on your webpages, you can provide valuable information that can sway potential customers toward a conversion.