5 Easy Ways for Home Improvement Businesses to Use Digital Marketing
If you provide professional home renovation services, there are many homeowners that might benefit from your knowledge. Many people are unable to carry out renovations, repairs, and modifications to their houses on their own because they lack the necessary training and expertise.
So, the challenge is to get to those people before your competitors do. The best way to do this is with a home improvement marketing plan that has been carefully thought out and put into action.
But there are so many different ways to use digital marketing that it can be hard to know which one will work best for your home improvement business.
Fortunately, Cahill Web Studio has a team of skilled experts who can give you the help and information you need. Our main goal is to bring in money for your home improvement business! Call 250-287-3549 or contact us online today if you’re ready to start getting more leads and making more sales.
On this page, we’ll talk about why marketing is so important for home improvement businesses and give you five of the best ways to bring in new customers.
Why home improvement marketing is important
Referrals and word of mouth are very important to many home improvement companies. This is a great way to get new clients, since many of them have already seen how good your work is on the homes of their friends and family.
But this usually isn’t enough to get the number of leads your business needs to grow. When that happens, you need a plan for marketing.
If your potential clients don’t know about your business, they won’t be able to hire you for their projects. Traditional advertising methods like TV ads and billboards, which often reach people who aren’t interested in what you have to offer, are no longer your only choices.
Instead, you can use online marketing strategies for home improvement to make your business more visible when people are actively researching their options. This makes it more likely that they will become leads.
Five of the most effective home improvement marketing tactics
The most effective strategy to contact new consumers is to get involved in their research process. In other words, make sure people can locate your company while looking for information about home remodeling.
There are several approaches, but these five are the most successful.
1. Web design
A well-designed website has the ability to turn visitors into clients for your company 24 hours a day, seven days a week.
Many company owners believe that having a website that includes their services and contact information is sufficient, but this is not the case.
Your website should have all of the information that a visitor needs to make an educated purchase choice. Your site should also have easy navigation so that people can quickly discover the pages that are most relevant to them.
Then, as the next step toward becoming a client, your website should make it simple for people to contact you about their ideas. When you do this, you will begin to generate educated leads without having to pay for a single advertisement.
2. Search engine optimization (SEO)
Your website must be simple to locate in order to attract new clients. Search engine optimization, or SEO, is the best approach to do this.
SEO is optimizing your website so that search engines like Google can comprehend it and display it in search results. It also entails establishing your company’s internet reputation so that search engines will rank you higher than your rivals.
They are more likely to visit your site and learn about your services if you score high for keywords relating to your company, such as “home improvement contractor Your Trade Area on Vancouver Island.”
This implies that instead of wasting money on radio or newspaper advertisements that people ignore, you may contact individuals while they are actively seeking for companies like yours.
3. Content marketing
You may utilize your website to post useful information in addition to basic information about your services. This may include DIY guidelines for tasks that don’t need the assistance of a professional, answers to frequently asked home improvement queries, and project ideas.
This method, known as content marketing, assists your site in attracting users who are looking for home renovation ideas. When you supply them with relevant information, you demonstrate that you are a reliable source in your business.
Even if your site visitors aren’t immediately ready to deal with you, they’ll remember your brand and know who to contact when they are.
4. Pay-per-click (PPC) advertising
As previously said, ranking high for certain keywords is critical to your organization. However, ranking takes time, and you may not rank as well as you would want for extremely competitive keywords.
This is when PPC advertising comes in handy. PPC systems such as Google AdWords enable you to run advertisements in search engine results for specified keywords that include a link to a related page on your site.
For example, if you don’t currently rank for the phrase “remodeling contractor Nanaimo,” you may place an ad in the search results with a link to your remodeling services website. Furthermore, these advertisements begin appearing in real-time as soon as your campaign is launched, making them an excellent method to drive visitors to your site right away.
Best of all, you only pay for advertising that are effective. So, if your ad appears in search results but no one clicks on it, you don’t pay a thing.
5. Email marketing
After learning about your company, not all of your website visitors will be ready to sign a deal with you. In many circumstances, people may explore their alternatives for weeks or months.
Email marketing is a great technique to remain in touch with them throughout this period and ensure that they don’t forget about your company.
Include an email registration form on your website and encourage people to subscribe to your company’s free newsletter. Then, on a weekly or monthly basis, offer them useful hints, business news, and other home improvement-related material.
This enables you to reach out to prospective consumers directly in their inboxes and gradually demonstrate to them that you are an authority in your subject.
Are you ready to boost your home improvement company’s marketing strategy?
Attracting the leads you need to expand your company is difficult, but internet home improvement marketing methods make the process much simpler. Cahill Web Studio can assist you if you would want to learn more about developing a company plan.
We have created customized digital marketing plans for each of our customers for years, and we will do the same for you.
Contact us online or at 250-287-3549 for more information on digital marketing for your home improvement business.