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Fix Your Google Business Profile
The do-it-yourself version — every step, no gatekeeping.
Your Google Business Profile decides whether contractors like you get the call…
Rather Have This Handled?
No spam. No pressure. The guide below is yours either way — this form is for when you’d rather have it handled.
Prefer to talk? Call 250-287-3549.
Why it matters
Why it matters to a trade
When someone searches “plumber near me,” the map listings are often the first local businesses they see. Your profile may be checked before your website, so the phone number, hours and services must be right.
Google Business Profile — Cahill Web Studio DIY guide
Google Business Profile — Cahill Web Studio DIY guide
The short version
The 2-minute version
- Claim and verify your profile at business.google.com.
- Choose one accurate primary category, then add only relevant secondary categories.
- Add your real services, hours, service area and recent job photos.
- Check the listing every month and update holiday hours before each holiday.
The cost of getting it wrong
What it costs when it’s wrong
Here is the money example: if a homeowner has a leaking pipe and your listing says “closed” when you are open, that call can go to the next plumber. You may never know the lead existed.
Local SEO and the bigger picture
The traps
The mistakes that make it worse, not better:
- Adding keywords or town names to the business name when they are not part of the real name.
- Giving a directory company full control of the listing. Your business should remain the owner, even when someone else helps manage it.
- Setting it once and forgetting it. Wrong hours, old photos and unanswered reviews make the profile look neglected.
Search engine optimization built around how local customers search
When DIY stops making sense
DIY is sensible when you own the profile, can verify it and only need to correct basic information. It stops being a good evening project when access is locked, duplicate listings appear, Google suspends the profile or several directories show conflicting information.
For the next improvements, read How to Get More Google Reviews and How to Build Useful Location Pages.
Google Business Profile — Cahill Web Studio DIY guide
The step-by-step — work through it at your own pace
Cahill Web Studio Local SEO Team
Google Business Profile — Cahill Web Studio DIY guide
Step-by-step
Shortcut: everything above, done for you — $595 flat, two weeks, no logins. Reply “do it.”
Get Started
Ready to speak with a local expert?
Give us a ring — we answer the phone.
- 29+ years serving Vancouver Island trades, retailers & service businesses
- 200+ projects completed across the Island since 1996
- 5.0 stars across Google, Facebook, Yelp & Yellow Pages
- Clear, simple advice — no sales pressure, no fine print
Rather have this handled?
Map Pack Ignition — $595 flat. Your Google listing rebuilt, review engine installed, listings synced, broken links repaired — done inside two weeks, no meeting, no website logins needed. Every item documented.
And the $595 isn’t spent: it converts into a deposit — full credit toward your first month of any ongoing plan within 90 days.
Reply “do it” — I’ll handle the rest
Prefer the full picture first? Your personalized plan — priced, guaranteed, no meeting — is one reply away: reply “PLAN”.
Prefer to talk? Call 250-287-3549.