Email Marketing Automation

Updated May 20th, 2022

Dear Email Marketers:

Email Marketing Automation to make the most of your list of subscribers through an automated email marketing strategy and our great newsletter designs

We combine a strong landing page experience with an effective email message to increase your overall conversion rates.

Our Email Marketing Process:

• Email Research:
  Know the nature of your email recipients in order to speak to their attitudes, culture, and expectations.
  Depending on your business and the kind of campaign you wish to run, gathering the relevant information necessary about audience from your email signup form can ensure the content is just right for them. Some of the information you might want to ask for include title, company, and location. But Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
  
• Email Strategy:
  Most people don’t spend more than a couple seconds when viewing an email.
  Whether you are supplying an information about a resource or marketing a product, a single focus needs to be used in order to grab your recipients’ attention and direct them towards your desired action. Too many calls to action and unrelated content can make users to stray stop from accomplishing your intended goal of the email.
  
• Email Design:
  We structure and design your email marketing to accomplish your goals and be relevant to your audience. With good placement of strong calls to action and supporting images, the goal of an email is to trigger clicks and drive traffic to your site. Once they arrive to your website, it is important to deliver on your promise meet their expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.
  
• Email Optimization:
  Nobody wants to receive emails that aren’t addressing their wants or needs. We ensure to send relevant content messages to your subscribers who look forward to receiving them through use of segmentation, analytics, and past user activity.
• Email Analysis & Reporting:
  In order to ensure the highest percentage of your subscribers open and click-through your emails, we research to find the optimal time and frequency to reach out to your customers and get actionable results.
  We always recommend email campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your subscribers’ newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.
  

Steve Marshall Motors email marketing campaign services